Warm Welcomes from the Farm Consumer Magazine
Warm Welcomes from the Farm Consumer Magazine by Iowa Corn
As the Iowa Corn Growers Association continues to work toward building consumer awareness and education around corn farming in our state, they decided to take a printed approach with a consumer focused magazine. Bing Bang worked closely with Iowa Corn to design a layout and look that would speak to the audience they were trying to reach, mainly, women between the ages of 25-50 with families. Warm Welcomes from the Farm features great content and articles full of information around ethanol, food, Iowa born restaurants and even recipes. Bing Bang also created a digital promotion strategy ahead of the magazine’s release that would engage and excite potential readers, through social media and digital marketing.