Paying Tribute To A Knoxville Raceway Legend2017-08-17T13:23:00-05:00

Paying Tribute To A Knoxville Raceway Legend

Project Description

When longtime race promoter and Knoxville Raceway legend Ralph “Cappy” Capitani passed away in March the tributes poured in. After all, Cappy helped Knoxville Raceway’s facility grow from 8,000 to 24,000 seats, created a series of new events that helped grow the sport, and was the face of Knoxville Raceway. He was beloved by racers and fans alike, and his influence is still felt through the Fairgrounds – and the racing community. As the Raceway’s premiere event, Knoxville Nationals, got under way this week, the Raceway was looking for a way to celebrate and commemorate Cappy’s contribution to the racing community. Bing Bang and Knoxville Raceway teamed up to do just that.

Knoxville Raceway has been an integral client of Bing Bang’s since the beginning. After all, in 2014, Brandon and Dave began Bing Bang after successfully launching Dirt Dreams, a national TV show that ran for two seasons on MAVTV. Brandon’s love of sprint car racing runs long and deep – from his childhood spent at the track on Saturday nights to an adulthood spent helping promote and professionalize the sport of dirt track racing.

So, when it was time to celebrate Cappy and his contribution, the Bing Bang team stepped up to the plate to produce this longform piece that celebrated Cappy through the words of his family, friends and colleagues.

More than 100,000 fans will see this memorial of Cappy throughout the Knoxville Nationals events and since the video was shared on Knoxville Raceway’s Facebook page more than 70,000 fans have viewed the video.

We were thankful the opportunity to help celebrate Cappy, his life and his impact on the Knoxville community.

Wondering what triples the population of Knoxville this week? Check out the video below that Bing Bang created to preview this week’s dirt track action!

Want to get more Bing Bang for your marketing buck like our friends at Knoxville Raceway?
Click here for a FREE 30-minute marketing assessment or fill out the contact form below and someone will be in contact within one business day.

Want to tell your brand story Bing Bang style? Fill out the form below and we'll be in touch within one business day.  

Bing Bang Des Moines Marketing, Branding and Video Production