Iowa State Association of Counties – Case Study
Part two of the campaign was a digital campaign to promote their issue general awareness of the costs of cutting county funding. A coordinated pre-roll, Facebook, and Twitter campaign ran alongside a targeted PR and media campaign that generated impressive video view rates and local press coverage. Eventually, at the last minute, backfill funding was saved in the 2019 budget leading to a big win for the Iowa State Association of counties and residents of the 99 Iowa counties who depend on county services. That’s just something to think about as you’re sitting in the polls tomorrow thinking about the power your vote and the officials you help elect can have!
Thank you to Iowa State Association of Counties for letting us help get your voices heard!