Iowa Corn 3002017-08-03T10:20:44-05:00

Iowa Corn 300

Project Description

For the past ten years, The Iowa Corn Growers Association and Iowa Corn Promotion Board have sponsored the Iowa Corn 300 at Iowa Speedway in Newton Iowa. This IndyCar event generates awareness of ethanol, a corn-based fuel and allows consumers to learn about the benefits of supporting the ethanol industry while giving them the opportunity to see the homegrown fuel in action.

By executing an engaging social media takeover beginning one week ahead of the race, continuing through race day, full event day photography and video coverage, organizing an educational and fun consumer focused scavenger hunt and creating a compelling race day video recap, Bing Bang had all the bases covered for this fast-paced, live event.