In 2020, the Iowa Corn Cy-Hawk series was canceled leaving fans for both the University of Iowa and Iowa State University waiting patiently for next season.

Our partners at Iowa Corn were ready for this in-state rivalry to return in September with the football game at Jack Trice Stadium.

>>The Welcome Back piece was a reminder of what this series is all about: a little friendly competition.<<

This video was used to build anticipation for the series after 727 days without it…

But most importantly, it created awareness for the role Iowa Corn plays in this series.

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