In an effort to continually fuel the KCP website and social media channels with new and engaging content that appeal to industry professionals and out of town contractors, Bing Bang put in a content strategy that worked in tandem with monthly jobsite shoots. Out of these shoots, Bing Bang created several pieces of high-quality visual and video content that showcased Kustom Concrete Pumping (KCP) as the professional, dependable and all around badass choice when it comes to custom concrete pumping. Content like a longform brand video, customer testimonials and short, stat filled sizzle pieces for social media created great engagement for both prospective customers and worked simultaneously as a recruiting tool.