Getting Clear on Your “Why”

We recently have been leading brand workshops to align businesses with their brand to enhance their marketing message and there is one activity that’s so good that we just had to share it with you today.

Simon Sinek is a leadership expert who presented a TED Talk in 2006 on his simple but powerful model – the Golden Circle.

During this conversation, we walk through our brand workshop activity based on Simon’s Golden Circle model and share our thoughts on the importance of defining the “why” behind your business to get your dream customers to know, like, and trust your brand.

(We’ve gotta say – this conversation is AUTHENTIC).

Grab your morning coffee, get out for a walk, connect your phone to your car – whatever you do when you listen to podcasts – and >>click play<< now. We think you’ll be encouraged by this marketing mindset on defining the “why” for your business to give your dream customer a reason to give a shit.