Content Marketing Tips Straight from Netflix
It’s been two days since I finished the second season of the Netflix Hit Series, Stranger Things 3. Two whole days have gone by and I STILL feel incomplete. No amount of Netflix suggested shows (I think I’ll pass on Making a Murderer, thanks though) or The Office reruns can fill the empty void where Mike, Eleven, a perpetually stressed Winona Ryder and the rest of the Stranger Things cast once were. What’s worse is the only thing I have left around to remind me of their shenanigans are the symptoms of early-onset carpal tunnel caused by hitting the “Skip Intro” button too many times. Sigh.
Sure, I could watch it again, but you and I both know it wouldn’t be the same. I need new storylines, I need more Steve Harrington (Hubba, Hubba), I need FRESH STUFF, damnit.
Even though there is a now a permanent imprint on my couch from where I sat for a consecutive 48-hours and although I’ll feel like a piece of me is missing for the next year, I’m happy to report I DID learn something from this experience (other than the fact that demodogs don’t like heat). I learned there are times we should all strive to be just like Netflix and other times when we should do just the opposite. Yes, normal Jane’s and Joe’s like you and me can take some content marketing tips straight from the Duffer Brothers!
Let me break it down for you:
How Not to be like Netflix:
Don’t Pump & Dump: What I OBVIOUSLY (get your minds out of the gutter!) mean by this is, don’t crank out a bunch of fantastic content, share it all up front and have nothing to follow it up with. Your audience will plow through it quickly and be left with nothing but sadness that it’s all over, while wondering when they’ll hear from you again.
What to do instead:
Make a plan and tell a story: You spent time gathering and creating that content and as excited as you are to share it all at once – hold off. Creating a content calendar will help you decide just when and where you should share it, keeping your audience engaged, curious and coming back for more great stuff.
No Take Backsies: At the end of every month, I nervously scroll through the list of shows Netflix will savagely rip away from me. It’s a terrible feeling knowing that you only have a few more days to spend with your favorite rom-com. What I’m trying to say is, don’t give content and then take it away. You never know who could stumble across it, let alone when.
How to be More like Netflix:
Ask about MY Interests: Think back to the early stages of your relationship with Netflix. The nerves you might have felt designating $9.99 a month to an app that would make you laugh, make you cry and sometimes piss you off. Netflix wanted to impress you, so it asked questions in order to get to know you better. Your likes, your dislikes. Honestly, just like a real relationship.
How to apply this: Just like Netflix, be curious about your audience. Ask questions, give suggestions and learn who your audience really is. Once you’ve got that figured out, you can give great content that’s tailored to your audience ’til the cows come home.
Keep Those Options Open: We all know one-size does not fit all, especially when it comes to the way you speak to your audience. Just like you at a mimosa bar during Sunday brunch, your audience wants options, girl! Netflix nails this one. Viewers can go from watching a documentary about how pasta is made to a curse word-inducing thriller in a matter of seconds – and they love it.
How to apply this: If you’ve been delivering some of the same messaging consistently, don’t be afraid to change it up a little bit. Add humor or some edge to your normal routine through video (we might know a guy for that) or sharable content (that, too!). Your audience is trusting you – so don’t get stale on them. You don’t want to end up being the reason they cancel their subscription.
In conclusion, it’s pretty darn easy. Give your audience what THEY want, not what you think they want – and more importantly, give it to them with a strategy in place. You should think of everything you’re putting out there as potentially binge-worthy content, keeping your audience, customers or clients coming back for more. Hey, you never know, you could be the next Duffer Brother(s)!
I could go on, but I won’t – you’ve got some Netflix to watch. If you need suggestions on a great series or some help on making that plan we talked about, contact us here, we’d love to help!