The power of relationships is a common theme here at Bing Bang. After all, when you really think about it, they are the reason we’re even in business. As a marketing partner, we form relationships with our clients and give them the tools they need to better understand their own customers, which allows them to better nurture those partnerships. And while we know building upon current relationships is extremely important, we also know a thing or two about introducing our clients to new customers and relationships. Through Des Moines inbound marketing, we are able to bring the customers our clients are after right to them. I guess you could say we are pretty great matchmakers?! And we do realize that without strong relationships, a business most likely won’t survive…and nobody likes a breakup.
We have also learned that it’s extremely important, if not vital, to form partnerships with vendors and other business owners. Having individuals that can help advise you through challenging times or step up to help meet an impossible deadline is extremely important, especially if you’re ever able to return the favor with your own services.
Here are a few things we’ve learned about growing strong, long-term business relationships.
Give & Take
It should come as no surprise that business relationships are just like any other relationship. They take effort to maintain and time to grow. Knowing the nature of a client’s business is one thing, but being able to learn the ins and outs by watching and listening to your client is extremely important. As the relationship grows, you’ll find yourself learning just as much as you teach. And when you collaborate like that, you can move mountains … and demolish marketing challenges.
Nobody likes a friend who only calls when they need something. Don’t be that friend. It’s vital to maintain a consistent line of communication when building and nurturing business relationships. Whether it’s a weekly phone call to chat through the evolving project list or happy hour once a month to discuss KUWTK, keeping in contact is more important than you might think.
This should be a no-brainer, but people appreciate honesty. Sure, it’s important that we are seen as experts in our field. As a marketing partner, we want to have ALL of the answers. However, in an industry where things are constantly changing, there are times that we get stumped – and we aren’t afraid to say so. Sometimes admitting that you don’t know everything and need to go back to the drawing board will get you even further. The same rule applies for your industry, too! Honesty is the best policy.
Because you know your customer and their business so well, you also know their likes and their dislikes. Be sure to forward on information that might apply to them, either personally or professionally. See an article about that Finnish band you know your customer enjoys? Send them a link and tell them to check it out. They’ll appreciate the thought and the fact that you remembered them and their undying love for Apocalyptica!
Make it Personal
Whether you’re dealing with someone you’ve known forever or a prospective customer you’ve just met, being personal never goes out of style. Don’t be afraid to send a handwritten note or small token of your appreciation. In a technology-driven world, sometimes it’s nice when an actual piece of stationery with REAL handwriting comes across our desks, and it’s something that won’t be soon forgotten.
Well, there you have it. A few tips from the Bing Bang team on one of our favorite things – relationships! And while we’re on topic, we’d love to build one with you! Want to chat inbound marketing, content and how we can help each other? Fill out the form below! We would love to hear from you!