Go West: Behind The Scenes
Sometimes, a good, old-fashioned challenge makes your whole team rise to the occasion. It takes a lot of pressure to make a diamond, right? So when our team had the opportunity to produce a national TV commercial and launch a new marketing campaign for the City of West Des Moines, we dove in headfirst to do what we do best – make video magic happen.
Once we had a script and storyboard in place, the team spent the next couple of days securing talent, props, scouting locations and planning times to shoot the video. Then, it was time to shoot – a whirlwind of 14 locations in 3 days meant we had to have clear plans for our shoot so the production team could get in, set up and execute the shot and move on to the next location.
Despite all the stress, in true Bing Bang fashion (as you can see in the video above), we had to have a few laughs and interesting moments along the way (to keep our sanity).
In the end, the entire Bing Bang team pitched in to put together a final product the whole company and our client could be proud of.
Oh, and while you’re at it, check out the final commercial below!
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