Your business is quite literally your kingdom, right? It’s with you that the responsibilities of your marketing monarchy lie. From your brand identity to your social media presence to your advertising budget and bottom-line, the way your business is presented to the people is all on you and your minions (if you’re lucky enough to have them, right, Gru?) And, no matter what type or size your castle of business is, we’re imagining that you’ve noticed quite a few others like yours… promoting their business offerings to your court. On top of it, your king has grown lazy, relying on referrals, a dated strategy and a website that looks as old as Westeros – but definitely not as sexy. We’re not jesting that it’s probably time to crown yourself a new king and we’ve got one in mind for you. Since Bing Bang’s inception in Des Moines, video production and engaging content have always been our backbone. So, it might not come as a surprise when we suggest you roll out the red carpet for a coronation that will surely attract attention like Queen Elizabeth’s jubilee. It’s time to bring your loyal citizens back for more and more. It’s time to make content your marketing king.
SEO WITHOUT CONTENT? YOUR SITE MAY GO MIA
One of the biggest struggles many businesses have is getting noticed. In today’s business world, if prospective customers can’t find you easily online, you won’t have a chance to show them how your products or services can satisfy their needs.
Don’t let your site go missing on the third or fourth page of search results when you could have a comprehensive SEO plan to make your business look out over your competitors from the top of the search results and the top of your customers’ minds.
Content is the key to getting your site, therefore your brand, noticed. Timely, relevant, useful and interesting content will increase your site’s visibility to search engines and help your brand show up when people are searching online. The game is changing – marketing is being won on the battlefield of clicks, stickiness and CTRs – not reach, frequency and GRPs. And don’t think your rival marketers aren’t aware of the importance of content – 85% of recently surveyed marketing directors said that an increase in traffic is how they define their marketing success.
This digital marketing revolution isn’t going anywhere. If anything, it’s only just beginning as 70% of the same marketers expected their content investment to rise in 2017 while not a single respondent of the thousands surveyed expected their content investment to decrease this year.
It’s safe to say, that in 2017 content is king – and it’s not going to get overthrown anytime soon.
DON’T BE CONTENT WITHOUT VIDEO CONTENT!
So now you know that you need extraordinary content to attract people to your brand. But what kind of content is going to help your brand make an impact? Well, strong and engaging writing is a must, but that only takes you so far.
The real hero of content marketing in 2017 is video. Video is on the rise because it’s proven to be one of the most effective tools in your marketing arsenal. The numbers show that video gets results for businesses. 75% of executives watch work-related videos on other business websites at least once a week and 90% of users say that product videos are helpful in their decision making process.
When people enjoy the video content you show them, they make purchases. In fact, enjoyment of video ads increases purchase intent by 97%. That benefit is built to last too, as a positive experience with a video ad also increases brand association by nearly 140% while 80% of users recall a video ad they viewed in the past 30 days.
When it comes down to it, video production is an investment that pays off in short term sales, but more importantly video is memorable and makes long-term inroads in brand presence in the marketplace. Video helps put your brand where it belongs – ahead of your competitors – which is why you should choose video as one piece of your brand knight’s shining armour.
IF CONTENT IS KING, IS CONTEXT THE MONARCHY?
Content, yes. It’s king. But, we’ve seen maniacal kings overthrown and read tales of even worse fates for kings who don’t rule correctly. So, we need to be clear. You can’t just churn out content for content’s sake.
You should always be sure to practice the exercise of marrying context to your content. This goes for the platform your content lives on, to the buyer personas you’re going for. Cranking out a nice, fat, educational whitepaper makes all the sense in the world for some clients, whereas other clients will need visually appealing, dynamic infographics or videos. The results you’ll see will improve drastically when your content is more relevant to your prospects and their buyer persona’s journey, and your campaigns will take off like Khalesi’s dragons when you’re sure to keep the same consistency in your content across every touchpoint your prospects see or experience.
Social media entrepreneur (and one particular Bing Banger’s man-crush) Gary Vaynerchuck, cranked out an excellent article and video on this subject that remains a book-mark on some of our content creators’ browsers. Please take heed to this advice or your advertising efforts may end up on the floor and you may end up on the rack!
So, are you ready to make your marketing reign rain ROI? Poised to lop off the heads of your competition? Drop us a line and let’s talk!