Every morning, there’s a slight crispness in the air and the nights are getting longer. Kids are back at school or getting ready to head back – no matter where you go, there’s a sense that a change is in the air. Autumn’s right around the corner, and for many, it’s time for a new start. Although Bing Bang may have started life as one of the premium Des Moines video production houses, as summer turns to fall, we are also helping our clients assess their marketing performance.
For Des Moines marketing agency professionals and their clients alike, this “back-to-school” season is a time to reassess where you’ve been and where you’ve been going. When it comes to auditing your marketing performance, there’s no doubt that it often begins and ends with your company’s website. Has your website been subpar for a while or is it generating new leads and customers for your business (if your website isn’t, consider it a big, flashing, neon warning sign!)? Or maybe the various members of your organization just can’t agree whether it’s time for a website update?
Well, this blog to the rescue. Keep on reading for the three main signs that you need a website refresh:
- Mind the gap. The brand gap, that is. Have you spent the last several months or heck, even the last several years refining, refreshing and curating your brand? Does your company distinguish itself by living its brand differentiators every day through its personnel and the level of customer care you show? For many companies, the question is yes, yes and yes. Perhaps you’ve even updated logos, refreshed your print materials and given your employees training on how to elevate the brand through their interactions with customers. But … have you tackled that website update? Some organizations spend so much time worrying about and curating their brand everywhere but online. Don’t be that guy (err, company) that ignores aligning your online presence to your brand because it’s just too hard or you don’t have the capability in-house. Does your organization need to battle through those brand blahs? We can help you out with that, too.
- Mobility needed. Is your website responsive? Does it display optimally on a desktop, tablet and mobile device? If the answer is “No” head straight to the “New Website” line. In a day and age where mobile internet traffic regularly and significantly outpaces desktop internet traffic, marketers no longer can treat mobile as an afterthought, or heck, even a secondary one. No matter the markets you serve, it’s essential that your website is responsive, because if your site isn’t, the Google Gods won’t like you too much, no matter how much awesome content you have or how active your SEO strategy is. Your non-responsive website will be just a burnt offering that’s not going to get you on that first page or even second page of results. Google dislikes non-responsive sites that much.
- Who needs leads? Well, you do. If your website merely serves as a very attractive business card, you’re losing out. See, your website can really serve as a lead generatin’, business creatin’ machine, but only if you treat it as your best customer, chockful of insightful content that keeps ‘em (prospects) coming back for more. Lead generation is a phrase you’ve been probably hearing more and more, and your website is the vehicle by which you can convert visitors into the all-important lead – a lead that you can nurture into a full-blown brand lover and customer. So, if you’re lacking content, and there’s nary a lead generation form or landing page to be found, your lead pickings will be quite slim, and your website won’t be doing what it can for your bottom line. To learn more about the power of lead gen, read a little more about it here and more, and your website is the vehicle by which you can convert visitors into the all-important lead – a lead that you can nurture into a full-blown brand lover and customer. So, if you’re lacking content, and there’s nary a lead generation form or landing page to be found, your lead pickings will be quite slim, and your website won’t be doing what it can for your bottom line. To learn more about the power of lead gen, read a little more about it here and here.